About the Founder of People Understanding Moms Pumping (PUMP)

Our founder, Veronda Powell, worked for Washington Headquarters Services (WHS) at the Pentagon for over 15 years. She served as a Program Manager for the Nursing Mother's Program, an Approving Official for the Office of the Secretary of Defense/WHS Mass Transit Program, and as a Pentagon Childcare Liaison for the Joint Base Fort Myer-Henderson Hall Child Development Center. Veronda studied Business Management at Pepperdine University, California, and Business Analysis at ESI, George Washington University.

Career History

The Secretary of Defense recognized our founder’s role in relocating child care services for Pentagon families to the Joint Base, where she coordinated the design of a modular to house children who were displaced after 9/11. The Army now uses that model for office spaces across the nation. While Veronda managed the Pentagon Nursing Mother’s Program, it became one of the models for the government’s nursing mother program. Under her watch, she established the Pentagon's lactation station program. Our founder was also a panel member on several federal government Nursing Mother forums, including the Office of Personnel and Management. In addition, she advised several government agencies on how to establish their own nursing mother's program.

For her efforts, Washington Headquarters Service, Department of Defense presented Veronda with a Certificate of Appreciation for managing and expanding the Mark Center’s Nursing Mother’s Program.

Founding of PUMP

The idea for a breastfeeding consultancy originated from the difficulty mothers’ can experience when attempting to breastfeed in public spaces. Many times they are asked to leave or to nurse their child in a restroom. Additionally, many working mothers have been asked to express their breast milk in restrooms and have often been reprimanded for taking the time away from their workspace. PUMP’s goal is to help resolve these issues between employers, employees, and customers.

PUMP facilitates relationships between new clients and the consultant firm. Small and medium businesses often need professional services to coordinate the installation of lactation centers, but are not willing to hire full-time employees to meet the need. Therefore, our focus is to evaluate each business’s unique needs and develop solutions to any perceived issues.